Third-Party Manufacturing

Glucose powder is one of the oldest products in Indian homes. People take it in summer, after a long day, during a fast, on a sports field, usually stirred into…

A face cream is the most familiar product in any skincare range, and that familiarity is a trap. Every customer has an opinion on texture, smell and how it feels…

probiotic is the only supplement where the product is alive. That one fact changes almost every decision, from the factory humidity to the foil on the pack to the number…

A serum is a small bottle with a big job. It carries the active ingredients, it sells at a higher price than a basic cream and it is the product…

Energy drinks look like an easy product. A can, a flavour, a caffeine number and a good logo. Then a founder starts planning and finds out that even the name…

Eye health is one of those supplement categories where the idea sells itself. People worry about their eyes, they spend hours looking at screens, and they already know a few…

Weight management is one of the most searched supplement categories in India and one of the most closely watched. Customers are hopeful, competitors are loud and regulators have taken a…

“Organic” is the most valuable word on a skincare label and the easiest one to misuse. Customers in Delhi have learned to read ingredient lists, ask where oils come from…

Ask a Kolkata founder what they want to put on the front of their new supplement and the answer is often the same: “immunity booster.” It is the phrase customers…

Collagen is one of those supplements everyone seems to know about and few founders know how to launch. The customer wants smoother skin and stronger joints. The founder wants a…